-
I am a serious designer with a light-hearted temperament. Design consistently challenges me to create something original, which is quite an uphill task. But somehow, I never see it this way. Instead, I feel that there’s no limit to what elements I can bring into design. My work has incorporated ink drawings, feathers, illustrations, chain link fencing, fish wire, copper pipe and electro-luminescent tubing. Though I like to reach as far as I can creatively, I use these elements in a simplistic way. I don’t believe in over-complicating design. In the same way, I could never be pigeon-holed as a designer because I tackle its every medium with equal interest. My portfolio reflects traditional graphic design ephemera (posters, annual reports, books, logos), type design, interactive design, motion graphics and web development. I’m always trying to tackle new technology. I’m naturally drawn to it. I’m as content diving into exclusively one thing as jogging back and forth from all these mediums. Though I enjoy adding humor to pieces, depending on the project, one can also find the political, the sophisticated, the dark, the elegant and the playful.
I’ve always been attracted to Japanese anime and Art Nouveau. As a result, certain curves, shapes and line treatments often sneak into my work. My personal logo reflects both of these styles. As a former synchronized swimmer who is a Pisces (the fish sign), I abstractly reference a fish. The shape also shows my femininity. I am the curious eye with long lashes always looking for ideas to make new, fresh form.
My recent thesis also explores the multiple layers that can live in one design piece—which can result from the designer’s intention or the user’s perspective. I alter the context by fusing signage and clothing. Using a wide range of methods such as print, stitching, silk screen and heat transfers, I discover a shift in meaning when every day signs (such as road signs) are transferred to every day clothing.
The huge world of design always pulls me in further and further. There’s nothing better than losing myself in it completely, especially since the results are always exciting.
~ Leah
-
